Case Study

Delta

Delta
 

Takeoff the constraints

Delta wanted an out-of-box solution to enhnace their eVHC loyalty program. We thought, why not turn an Instagram feed into seat rows of a Delta plane? Or, do surprise flights with a celebrity flight attendant for buzzworthy promotion? Check out the breakdown of our conceptual thinking. (14.4mbs)

Delta
 
 
In plane site

What if traveling was less boring and felt more like a game? We came up with the idea to turn each square of an instagram feed into a plan seat with short videos, clues, and prizes. Who is behind all of this? A secret agent, of course.

Delta
 
 
Corden not blue

Surprise passengers on random flights with a live guest celebrity flight attendant. Delta will create a custom VR video with a celebrity guide, as well, to enjoy a unique in-flight experience with Delta branded VR headsets. During each surprise flight, special tickets and seatback inserts will randomize rewards for passengers.

 
 
Delta
Delta
 
 
Delta
Delta