Case study: Harvest Snaps

Harvest Snaps
 

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Harvest Snaps brought in a new CMO and decided it was time to pivot the brand. It was in need of a bold new direction. With a cool $600k burning a hole in their pocket and less than a month to light the fuse, it was all about speed, creativity, and making every snap count.

Approach

We ideated on concepts from Billy Bean, our 3D buddy, to Fred Armisen as the Director of Taste. But with the clock ticking, we hired three photographers, two filmmakers, twenty models, and eighteen products spanning two sets to build a catalogue of fresh assets.

 
Harvest Snaps
Harvest Snaps
Harvest Snaps
 

Results

From the mountain of assets, we crafted textures, graphics, a marketing video, a sleek new tagline "Munch Better" along with a minimalist website design. But we didn't stop there. We went after the packaging and in-store marketing assets as well. Then, we turned the digital build into a stunning hand-coded site.

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