Veer
Case Study
Harvest Snaps
Harvest Snaps
Director of Taste
The initial pitch: Meet the new Director of Taste, Harvey Snap (Fred Armisen). With the rollout of new flavor profiles, we conceptualized a fun, comedic, viral campaign to socialize with new and existing demographics
![Harvest Snaps](../../img/case/harvest-snaps/large-1.jpg)
Oh snap!
After Harvest Snaps hired a new CMO, however, they wanted to move fast on a rebrand. We planned, casted and commissioned a one day shoot with three photographers, two filmmakers, two sets, twenty models and eighteen products to create them catalogue of assets for a campaign. Then we coded the site. Isn't that a lot to chew on...
Harvest Snaps 30 second promo
Munch Better
As the healthier snack alternative, Harvest Snaps needed a powerful tagline to promote their message. We decided, much better = munch better ♥
![Harvest Snaps](../../img/case/harvest-snaps/large-2.jpg)
![Harvest Snaps](../../img/case/harvest-snaps/large-2a.jpg)
Bean there, done that
A new digital & social presence emphasizing taste and fun.
![Harvest Snaps](../../img/case/harvest-snaps/tile-1.jpg)
![Harvest Snaps](../../img/case/harvest-snaps/tile-2.jpg)
![Harvest Snaps](../../img/case/harvest-snaps/tile-3.jpg)
![Harvest Snaps](../../img/case/harvest-snaps/tile-4.jpg)
![Harvest Snaps](../../img/case/harvest-snaps/tile-5.jpg)
![Harvest Snaps](../../img/case/harvest-snaps/tile-6.jpg)