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In the fall of 2023, Rainier Connect ISP decided to evolve. They shed their old identity and rebranded as Lightcurve. This was a strategic pivot to catch the eye of the local, regional crowd, with intentions to expand nationwide in the future. They didn't just want a new look, they hunted for an agency to find that one killer hook that would snag the hearts and minds of a broader audience.

Approach

Our team dove deep into creation mode, crafting this fresh, slick brand identity that's gonna grab attention and outshine the competition. And to match that vibe, we explored the Pacific Northwest, searching for something unique, fun, and unforgettable. And guess what we found? An otter named Otis. Now, get ready for internet that's otterly fast, otterly reliable, zooming through homes and offices.