A Sketchy Start

When Rainier Connect, a Seattle/Tacoma-based Internet Service Provider needed a brand overhaul with name, logo and color changes, they turned to us. We kicked off with some simple sketches (and yep, some were even drawn up in bed during those eureka moments passed midnight.)

In just a few weeks, we went from those initial sketches to a fully trademarked logo. We get that time is precious in our line of work. And we delivered for Lightcurve.

On Brand

At a high-level, we looked at the Lightcurve rebrand from three perspectives. Life: how Lightcurve impacts individual lives, whether its a zoom call from home, streaming a movie on date night, or gaming with each other across continents. Connection: we are all connected through glass windows. We’re able to communicate and connect like never before because of our internet access. Light: how light curves to shape the world we see. How light is the groundwork, the foundation of the digital worlds we pioneer, bringing content to life.

Getting Competitive

We kicked things off with a competitive audit and guess what? We found plenty of room for great design, impactful headlines, and that extra bit of charm. And as their digital agency of record, we're handling it all — a fresh new brand and logo, a reworked website, search marketing, display ads, and developing a beginning-to-end conversion dashboard.

Let's grow!

Day in, day out, we're in the trenches for our clients incrementally improving experiences, driving sales, and creating fresh campaigns and brand assets that delight at every touch point.