Case study: The Detroit Athletic Club
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The Detroit Athletic Club is a place where history breathes luxury. But while their walls echo with elegance, their digital presence lacked the same regalness. For members accustomed to the club's lavish interiors, the digital experiences—public facing and private—needed to be a seamless extension of that luxury.
Approach
We didn't just design an experience, we sculpted a visual layout to match the club's sophistication. But the true challenge? Crafting a sleek, minimalist, user-friendly digital experience for members. All this, while navigating the tight alleys of their existing platform, ContentStack, under the crunch of time.
Results
We stripped back the noise, sharpened the navigation, and made sure that what you want is what you get, fast. We implemented user experience tracking software and found out post launch, the frustration faded, efficiency skyrocketed, and DAC members? They found their stride, navigating our digital experience with precision and minimal effort. Check out the public facing Detroit Athletic Club site for yourself.
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